Google algorithm for rank higher in search results changes every so often. Here we’re considering most effective and proven strategies in today’s SEO’s. Individual results could be varying and dependable on the industry you’re in and more so often depends on how you use them in your SEO strategy.
- Research Keywords
Keywords are the core in any SEO strategy. In order to rank in google you need to focus on several keywords in your business niche. Tools like Google keyword planner, Keyword everywhere. etc provide comprehensive inside of the keywords that you trying to rank on. Some of the information includes – competition, CPC (cost per click), number of searchers in given time period etc. Based on this information you can pick your keywords. It is a good practice to use key phrase (long tail keywords) rather than a keyword if your niche is competitive and if you’re new to the industry.
- Write high value content based your keyword/key phrases
Content marketing is one of the effective ways to rank high in Google. Contents that rich in information and high in value are ranked higher by Google. So, pick one or two keywords that you need to rank high, and write about a topic that high in value and informative based on it. Advice here is research more before you write about the topic and be 100% accurate on what you’re witting. Make sure you repeat the keyword that you’re trying to rank on several times where necessary.
- Engage with social media followers with regular contents
Social media is one of the easiest ways to engage with your audience and find more customers. Regular contents and posts remind your brand existence and awareness. Moreover, if you use social media wisely, it is free marketing and organic traffic to your website. Google rank website high that high in traffic.
- Create link building strategy
Link building is essential in any on page or off page SEO strategy. Internal links between your web pages in your website and back-links that direct from other websites to your website are an important fact for Google ranking. Especially back links from high authority domains are important for high ranking.
- Local citations
If your business is based on a geographical location, it is recommended to register for local directories. Your business name, address and phone number (NSP) is important to rank higher in local searches. Google my business, Yelp, Yellow pages are some of the directories you can list your business free.
- Build landing pages
Building landing pages are one of the effective ways of ranking for certain keywords. Focus one or two keywords and build landing pages accordingly. Make sure you repeat the keyword where possible. Different between landing pages and blog posts are, landing page focus on generating more leads by ranking high on Google, while a blog post is informative post that you deliver information to the audience while trying to rank higher on Google.
- Improve your website speed
User experience (UX) is one of the factors Google highly consider of. If your website lags and take so long to load it’s not a good user experience. Recent surveys indicate that 53% users abandon sites that takes more than 3 seconds to download. To rank high and for better user experience, make sure your website loads faster. Google Page Speed Insights is a valuable free tool that you can measure your website speed.
Rank higher on Google takes some time and effort and needs continuous improvements on your website. But if you do above seven steps correctly and patiently you will see improvements on your google rankings.